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Kellogg on Branding

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Kellogg on Branding PDF By:Alice M. Tybout,Tim Calkins Published on -01-07 by John Wiley & Sons The Foreword by renowned marketing guru Philip Kotler sets the stage for a comprehensive review of the latest strategies for building, leveraging, and rejuvenating brands.

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Kellogg on Branding (eBook, PDF)

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Kellogg on Branding

Kellogg on Branding The Marketing Faculty of The Kellogg School of Management EDITED BY ALICE M.TYBOUT AND TIM CALKINS FOREWORD BY PHILIP KOTLER John Wiley & Sons,Inc. ffirs.qxd 8/16/05 2:43 PM Page iii.

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